What Is Napa Cocktail Week?
The Vision
Napa Cocktail Week aims to establish the valley as the premier destination for bartending excellence, elevating mixology to the same prestige as its renowned wine culture. Our vision celebrates the region's exceptional bartending talent and local ingredients through events that attract industry leaders worldwide. By fostering collaboration between local establishments and global cocktail pioneers, we're positioning Napa at the forefront of craft cocktail innovation, completing its identity as America's ultimate beverage destination.
The Origin
Napa Cocktail Week was established to diversify the valley's beverage identity beyond wine, showcasing the region's growing distillery scene and mixology talent. Created by local bartenders and restaurateurs, this celebration features tasting events, expert workshops, and evening gatherings that pair innovative cocktails with regional cuisine. What began as a local initiative has quickly evolved into a significant attraction, successfully bridging Napa's traditional wine heritage with its emerging craft cocktail culture.